ASSOCIATE DIRECTOR – EY IRELAND
Edel is the Digital Lead for EY Ireland, overseeing and developing the digital strategy, roadmap and digital marketing activities for the Firm.
Edel’s background is multifaceted, hailing from Agency and following to SaaS Tech. She has built and managed multiple brand online presences along with their social/digital strategies and campaigns, BOF lead generation and pipeline building. Her passion is digital brand development and thrives on creating and managing 360 digital strategies.
Edel herself holds three Postgraduate Diplomas in Public Relations, Event Management and Digital Marketing, along with an Honours Degree in English, Sociology and Politics. She is also a qualified English Teacher (CELT) and taught Advanced English and the Cambridge English Access Exam for a number of years prior to her career in digital marketing, where she developed her passion for digital communication, having identified a need for digitally supported classes (visual // auditory // sensory focused) to support and energise varied learning styles.