Digital Marketing Manager – Cpl Group Marketing
Edel is the Digital Manager for Cpl Group Marketing, a global provider of talent solutions which spans 22 brands in more than 10 countries. Edel manages the suite of Cpl websites, Cpl’s main B2B and B2C candidate sites, along with the Groups online activity; digital strategy, campaigns and lead generation.
Edel’s background is multifaceted, hailing from Agency and following to FMCG and SaaS Tech. She has built and managed multiple brand online presences along with their social/digital strategies and campaigns, BOF lead generation and pipeline building. Her passion is digital brand development and thrives on creating and managing 360 digital strategies.
She lectures at Postgraduate Level in Digital Marketing and Online Communications for the European Institute of Communications. Edel currently sits on the Academic Council and is a Fellow of the EIC. She is committed to imparting a modern syllabus which is not just academic, but additionally enables her students to walk away with strong practical and applicable information which will support their business strategy and bottom line.
Edel herself holds an Honours Degree in English and Sociology, along with three Postgraduate Diplomas in Public Relations, Event Management and Digital Marketing. Edel is also a qualified English Teacher (CELT) and taught Advanced English and the Cambridge English Access Exam for over two years prior to her career in digital marketing, where she developed her passion for digital communication, having identified a need for digitally supported classes (visual // auditory // sensory focused) to support and energise varied learning styles.