Digital Media Awards 2021 Finalists

Irish Digital Media Awards

After many hours of reviewing, deliberating and scoring by our specially selected panel of judges; we are delighted to announce the 2021 Finalists for the Digital Media Awards.
The Winners will be revealed at a gala dinner hosted by Newstalk’s Tom Dunne at the Convention Centre Fri 12th November 2021

Don’t miss out on the biggest night of the year in the Irish Digital Marketing Industry and book your tickets today!

Congratulations to our 2021 Finalists

Best in Retail & Consumer Goods

Carat

Cadbury Snack, Saving an Icon with a digital first strategy

Havas Media

Real People, Real Kitchens, Real Expertise

Kindora

Kindora

Life Style Sports

Life Style Sports Delivering Christmas

OMD Ireland

Doritos Quest

Pluto

Get FLIPZ & Chill – Virtual Sampling

VROOM Digital

Digital Helping Build a Brand That Allows Irish Parents to Shop Ethically.

VROOM Digital

Sinead Keary The Label: Building Brand Awareness for the Best in Basics

Wolfgang Digital & Intersport Elverys

From c-suite afterthought to c-suite sweetheart

Wolfgang Digital & Littlewoods Ireland 

From Fast Fashion to Slow Cookers!

Wolfgang Digital & Woodie’s

Woodie’s Woodie’s Woodie’s, there’s no better ROI in DIY!

Best Social Media

Bord Gáis Energy

GAAGAABox campaign

Carat

Utilising the Irish Obsession with weather to drive Halls Consideration

Core

Chicken Fillet Roll, KFC’s Best Performing Irish Product Launch Ever

Core

Optimising our Paid Social Conversion Infrastructure to Ramp up Sales

Core

Samsung S20 FE, Launch of the Phone for the People by the People

iProspect Ireland

Ireland Goes Nuts for Cadbury Nuttier

Mediaworks, part of Core

McDonalds #LovinItLive

PHD Media Ireland

CUPRA Full Funnel AV Campaign – fuelled on real-time search data

PHD Media Ireland & Pluto

Department of Health, SciComm Collective Social Media Campaign

Pluto

#100Consent

Smarts

Connecting the Community: Global Bartenders in Lockdown

Starcom, part of Core

AIB Backing Students to make a difference for the next generation

TBWA Dublin

Serious Character

Wolfgang Digital & Littlewoods Ireland

Googling Facebook to deliver a record breaking season for Littlewoods

Best Use of Video

Bord Gáis Energy

GAAGAABox

Bua Marketing

Leitrim’s Best Kept Secrets

CarsIreland.ie

CarsIreland Car Reviews

Central Bank of Ireland

COVID-19 Video Series

Fifty-Three Six

Fifty-Three Six // eir / #ThatOneDay 2021

Mediaworks, part of Core

Irish Life Health Embracing Change

Newpark Hotel

Newpark Hotel Lockdown Studios

OMD Ireland & RTE

7UP Free and Battle Of The Food Trucks

OMD Ireland

Driven 2.0

Red Square Media

NDA- Get up and move

Teneo

Samsung ‘Everyday Epic’

The National Lottery and Starcom, part of Core

Celebrating Jackpot Wins with Waterparks

Best Brand

Greencastle Media Group

Her.ie

IMAGE Media

IMAGE Media

The National Lottery and Starcom, part of Core

The National Lottery, Ireland is back dreaming

VROOM Digital

Digital Doolin Ferry Co – What SEO is all a-boat!

Best Search Campaign

Havas Media

Insuring performance through owned media

Havas Media Ireland

Hyundai – Driving onto Better Paid Search

iProspect Ireland

A 55% CPQ Drop? You can quote me on that

iProspect Ireland

Ireland Aer Lingus: Flying up the search results

iProspect Ireland

Workplace: Connecting people through search

OMD Ireland

SEO Superhero’s: How OMD empowered 68% more foster carers to change a child’s life

Spark Foundry part of Core

Three Reasons To Switch

Starcom part of Core

Becoming the Tiger Kings of Retail

VROOM Digital

Doolin Ferry Co – What SEO is all a-boat!

VROOM Digital

Putting a Spotlight on Search

Wolfgang Digital & Intersport Elverys

From c-suite afterthought to c-suite sweetheart

Zenith part of Core

Going for Gold Backing Winners, Not Losers

Best in Government & Not for Profit

Core

Intervening to Reduce Road Deaths During the Pandemic

Crawford Art Gallery

#YourNationalCollection at Crawford Art Gallery in collaboration with IMMA

Good as Gold

Translating the Christmas Shoebox Appeal to Digital

Irish Cancer Society

Daffodil Day 2021

Mediaworks, part of Core

Proving compassion has no borders – The Trócaire Story

National Gallery of Ireland

National Gallery of Ireland at Home

OMD

Horse Racing Ireland – Racing on Your Terms

Pluto

#100Consent

Spark Foundry & Core Investment

HSE – Listen up! We have a vaccine for you.

TBWA\Dublin

The Great Irish Bake 2021

Teneo

Shine a Light Night 2020

VROOM Digital

Adapting Quickly to a Crisis – Raising Critical Funds For Vulnerable Children Globally

Best Use of Mobile

CarsIreland.ie

CarsIreland.ie Endless Mobile Scroll

FlexiDrive

FlexiDrive

izest Group / Midnight

Tackle Your Feelings Schools App

The National Lottery and Starcom, Part of Core

Shake, Pick, Play with the new National Lottery App

Best Integrated Digital Campaign

iProspect Ireland & Kaspersky

Hacking Global Growth in Cybersecurity

Life Style Sports

Life Style Sports Delivering Christmas

Lovin & Carat

Vodafone X Campus Sessions

Mediaworks, part of Core

McDonalds #LovinItLive

PHD Media

Free Now to Choose FREE NOW

RTE

Raising Vital Funds For The Other Pandemic: Darkness Into Light 2021

RTE

RTE’s Future Now, Future Next in association with ESB

Spark Foundry, part of Core

Vhi Virtual Women’s Mini Marathon: A digital campaign with physical results

Starcom, part of Core

AIB BACKING STUDENTS TO MAKE A DIFFERENCE FOR THE NEXT GENERATION

Wolfgang Digital & Littlewoods Ireland 

From Fast Fashion to Slow Cookers!

Wolfgang Digital & Bodyslims

No Cookies? No Problem! How We Drove 1 Million Euro In 5 Months By Putting First-Party-Data First

Wolfgang Digital & Woodie’s

Woodie’s Woodie’s Woodie’s, there’s no better ROI in DIY!

Best Blog

Fathom a Low & Behold company

The Fathom blog – fathom.pro/blog

iProspect Ireland

Cpl: Helping job hunters in their search

iProspect Ireland

Workplace: Connecting people through search

OMD Ireland

How Orchard Fostering’s Blog empowered 68% more foster carers to change a child’s life

Tiger Paw

Tiger Paws Junior’s Stories

Best Native Content

Goss Media

Goss.ie x Bumble Staying Connected campaign

Havas Media Real People

Real Kitchens, Real Expertise

Just Eat Ireland

Take Your Tastebuds on Holiday

OMD

Horse Racing Ireland – Racing on Your Terms

OMD Ireland & RTE

7UP Free goes native with Battle Of The Food Trucks

Best Website

CarsIreland.ie

New CarsIreland.ie Platform

Emerald Guitars

Emerald Guitars

Kooba

Bord Bia Bloom

Kooba

Cash & Carry Kitchens

Kooba

Dignity Health Global Education

Kooba

Flipdish

Kooba

Holoplot

Kooba

Institute of Directors in Ireland

Kooba

LIA

Kooba

Vizor

Open Design & Digital

Helping Airlines Take Off

OPEN Design & Digital

Here’s to Freedom

Squaredot

Client Solutions 

Squaredot

Squaredot Agency 

The Savoy Collection

The Savoy Collection

YUM Creative Agency

The Paint Hub by YUM Creative

Best Conversion Strategy

All human

Irish Life Health

Core

Optimising our Paid Social Conversion Infrastructure to Ramp up Sales

Fifty-Three Six

Fifty-Three Six // FAI // #WeAreOne

iProspect Ireland & Kaspersky

Hacking Global Growth in Cybersecurity

Irish Life

Getting Smart with Investing

izest Group / Midnight

Kaliedy

OMD

Ireland Charging Leads for Renault ZOE in 2021

PHD Media

Free Now to Choose FREE NOW

Wolfgang Digital & Bodyslims

No Cookies? No Problem! How We Drove 1 Million Euro In 5 Months By Putting First-Party-Data First

Best Strategy

256

How Vizor Software moved into the Digital era with 256

Irish Life

Getting Smart with Investing

Life Style Sports

Life Style Sports Delivering Christmas

TBWA Dublin

Serious Character

Teneo

Your Personal Best

The Irish Times DAC

Breakingnews.ie

VROOM Digital

Doolin Ferry Co – What SEO is all a-boat!

Best Integrated Media Strategy

Carat

Apache Pizza’s Triple Decker Box- Triple the Pizza, Ten Times the Revenue

Dentsu Ireland & Kaspersky

Making the Right Moves in a Risky Game

Havas Media

The Greatest Christmas Gift Is A Home

Mediaworks, part of Core

Irish Life Health – Embracing Change

OMD / HAVAS

The Welcome In Between, reconnecting Jacobs through human and data driven insight

OMD Ireland & Javelin

SSE Airtricity This is Generation Green

Wolfgang Digital & Woodie’s

Woodie’s Woodie’s Woodie’s, there’s no better ROI in DIY!

Zenith, part of Core

KFC Chicken Fillet Roll

Digital Student of the Year

Orla Donworth (Limerick Institute of Technology )

Irish National Stud Digital Consultancy Project

Sarah Sweeney (Limerick Institute of Technology )

Social Media Strategy for O’Donovan Productions

Lynda Galvin

Social Media Campaigns

Best Collaborative Campaign

Carat

Cadbury FC x OTB Sports, taking the show off road to online

Carat

Cadbury’s Secret Santa Magical Moments

IMAGE Media

Fitbit Wellness Weekender

iProspect, Carat & Dentsu

AI Optic-X – A Transformational Journey of Creative Intelligence to Bank of Ireland’s Performance Campaigns

LADbible Ireland LTD

LADbible Ireland x Lifestyle Sports x TikTok

Lovin & Carat

Vodafone X Campus Sessions

Newpark Hotel

TEAM – Together Everyone Achieves More | Newpark Hotel’s 12-month Digital Journey

OMD Ireland, Havas Media & RTE

7UP Free, Battle of The Food Trucks

Reach x Foe x Carat

What is Ireland Curious About

RTE

Raising Vital Funds For The Other Pandemic: Darkness Into Light 2021

Starcom, part of Core X WH

AIB Backing Students to make a difference for the next generation

Teneo

Samsung – All Terrain

Best OOH Digital Campaign

Ardmore

Belfast Telegraph Sparking Debate with COVID19 triggered Outdoor.

Oliver

Sure GAA

OMD Ireland

Virgin Media – Proving the effectiveness of OOH impacting and delivering online sales

Omnicom Media Group

Programmatic Digital Out of Home Excellence

PML Group

Bank of Ireland talks Location In Dynamic Mortgages Campaign

PML Group

JUST EAT delivers Dynamic OOH as part of our everyday lives

Best Technology Innovation

audioXi

Saving an Icon, Using Dynamic Digital Audio to Reverse Brand Decline – Cadbury Snack

CarsIreland.ie

Typesense search on CarsIreland.ie

Dentsu Ireland

AI Optic-X: A Transformational Journey of Creative Intelligence to Bank of Ireland’s Performance Campaigns

Fuzion Communications

IACP 40th Anniversary Campaign

Spark Foundry & Core Investment

HSE – Listen up! We have a vaccine for you.

Best Podcast

Edelman

Irish Distillers: A Perfect Blend

Foe

I Love That Ad

Lovin / Spark Foundry / Jameson Distillery Bow St

The City Speaks, Street Art Series

National Gallery of Ireland

National Gallery of Ireland Podcast

RTE

RTE’s Future Now, Future Next in association with ESB

Teneo

Under Construction with Chadwicks

The Irish Times

The Irish Times Women’s Podcast

Yellow Path Productions Ltd.

The Witness: In His Own Words

Best in Financial Services

Central Bank of Ireland

COVID-19 Video Series

Central Bank of Ireland

Digital-First Public Engagement

Dentsu Ireland

AI Optic-X: A Transformational Journey of Creative Intelligence Applied to Bank of Ireland’s Performance Campaigns

iProspect Ireland

A 55% CPQ Drop? You can quote me on that

Irish Life

Getting Smart with Investing

KBC Bank Ireland

Digital with a Human Touch

Starcom, part of Core

AIB Backing Students to make a difference for the next generation

TOTEM

Branding A Game Changer – valid8Me

Wolfgang Digital  & Zurich Ireland

Smart Savings = Great Growth

Best Creative

audioXi

“Hey Alexa, Let’s Create 512 Dynamic Digital Audio Ads” – Vodafone Ireland

Babelfís

Graduate Attributes Programme

izest Group / Midnight

Kaliedy

izest Group / Midnight

POCO Rebrand

Kooba

Bord Bia Bloom

The National Lottery and Starcom, part of Core

The National Lottery, it could be you

Best Newcomer

izest Start

LADbible Ireland

Part Three Digital Ltd

WedGenMedia

Best Use of AI

Dentsu

AI Optic-X – A Transformational Journey of Creative Intelligence to Bank of Ireland’s Performance Campaigns

VROOM Digital

Putting a Spotlight on Automation Growth

Best Small Agency

Avalanche

Bua Marketing

Dotser

Each&Other

Fifty-Three Six

izest Group

Practice Hook

Squaredot Agency

Tribe Digital

Willows Consulting Ltd

Best in Sustainable Development

Edelman

SSE Airtricity Eco Explorers Club

OMD Ireland & Javelin

SSE Airtricity – This is Generation Green