From the most innovative digital campaigns to the most effective use of emerging technologies, these awards celebrate the trailblazers who are shaping the future of digital media. Don’t miss the opportunity to showcase your excellence – select your category, submit your entries, and join the ranks of the industry’s finest. Entries are now open and will close on Friday, 11th July 2025.
Here’s to the innovators driving the digital media landscape forward!
If you have any problems to enter please contact our Events team 01 6401777 or email [email protected]
BEST USE OF MEDIA
This category is specifically for those agencies and businesses to enter who have carried out a comprehensive search campaign. Enter if you have completed, or are in the process of carrying out, a search marketing campaign which encompasses elements such as SEO and PPC (video and display are not included). Entries should be able to justify why they used search marketing and the particular elements employed and should demonstrate the effectiveness of their campaign in accessing their target audiences and generating business. Entries must solely include the search marketing elements of their campaign, as other marketing strategies will not be considered in this category.
Best Search Campaign
WHO SHOULD ENTER?
This category is for agencies and businesses who have carried out or are in the process of carrying out a search marketing campaign.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Enter if you have, or are in the process of carrying out a search marketing campaign which encompasses elements such as SEO, paid placement, contextual advertising, and paid inclusion.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
- Design (concept, rationale, engagement)
- Innovation (creative, integration, benefits)
- Results (access to audience, leads, ROI) Detail your search engine marketing strategies, including paid search, organic search, and any innovative targeting techniques.
- Provide data on campaign performance, including impressions, clicks, conversions, and ROI.
Your application should include one or any of the following platforms:
Facebook, Instagram, LinkedIn, Twitter, TikTok
This category is open to entries for any social media campaign with a strong set of objectives and outcomes. Entries should demonstrate how they delivered their strategy across the social tools available to them, including social ads, video and use of innovative tools and techniques. Submissions should include quantitative and qualitative results for the campaign, including performance against the project KPI’s. Judges will be looking for campaigns that have the most clearly communicated set of objectives and results that support the performance or the event.
Best Use of Social
WHO SHOULD ENTER?
Any company, agency, organisation, or business can enter this category.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Entries can be for advertising, PR and advocacy campaigns, any type of event or festival, provision of entertainment, cultural, customer services or other services, or for how social media was used for market research, news and communication. Judges will be looking for the most creative, innovative and effective use of social media which delivered business benefits to your clients or your own business/organisation. Submissions should demonstrate the virality of the campaign, earned vs. purchased impressions etc., and can be integrated or solely digital.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
- Results Achieved (Quantitative and qualitative)
- Innovation (creative, integration, benefits)
- WOW Factor (unique elements and use of content) Describe your social media strategies across different platforms.
- Highlight innovative approaches to content creation, community building, and social engagement.
- Provide metrics on reach, engagement, and social media conversions.
This award recognises the most effective SEO (Search Engine Optimization) strategies that improve organic search rankings and drive website traffic. Judges will be looking for evidence of innovation in SEO techniques, such as the implementation of advanced on-page optimisation or creative link-building strategies. The winning entry will demonstrate a significant improvement in search engine rankings and organic website traffic, showcasing a clear understanding of search engine algorithms and best practices. This could include a campaign that focuses on improving Core Web Vitals to enhance user experience and boost organic rankings.
Best Use of SEO
WHO SHOULD ENTER?
This category is open to any agency, business, organisation or individual.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Content Creation, Keyword Research, Internal Linking, Mobile Optimization etc Judges will be looking for a strategic and well-executed approach to search engine optimization that delivers results. They will assess how effectively the entry incorporates key SEO elements such as keyword research, on-page and technical SEO, high-quality content, and link-building strategies. The use of data-driven insights, innovative techniques, and adaptability to search engine algorithm updates will also be considered.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Outline your SEO strategies, including on-page optimisation, off-page optimisation, and content marketing.
- Provide data on keyword rankings, organic traffic growth, and website engagement metrics.
This award celebrates impactful display advertising campaigns that achieve outstanding reach, engagement, and ROI. Judges will be looking for campaigns that utilise creative and effective display ad formats, such as interactive rich media or engaging video ads.
Best Use of Display
WHO SHOULD ENTER?
This category is open to any agency, business or individual.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
The winning entry will demonstrate a strong understanding of targeting and optimisation strategies, and showcase a measurable impact on brand awareness, leads, or conversions. For example, a successful campaign might utilise retargeting strategies to re-engage website visitors or employ dynamic creative optimisation to personalise ad experiences.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Detail your display advertising strategies, including targeting, creative formats, and optimisation techniques.
- Provide data on impressions, click-through rates, and conversions.
This award recognises excellence in content and native advertising campaigns that engage audiences and drive results. Judges will be looking for campaigns that feature high-quality, original content that resonates with the target audience.
Best Use of Content/Native
WHO SHOULD ENTER?
This category is open to any company, agency, organisation or business.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
The winning entry will demonstrate the effective use of native advertising placements to seamlessly integrate content into the user experience. It will also showcase a measurable impact on audience engagement and conversions, such as increased website traffic, social shares, or lead generation. For example, a successful campaign might involve creating informative and engaging articles or videos that are strategically placed on relevant websites or social media platforms.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe your content marketing and native advertising strategies.
- Highlight the quality and originality of your content and its effectiveness in engaging your target audience.
- Provide metrics on content performance, such as website traffic, social shares, and lead generation.
This category is open to any type of campaign, advertisement or promotion that features video. The video must be created through digital techniques and/or delivered via a digital medium. Judges will consider such elements as: narrative, character development, technical ability, innovation, creativity, and overall aesthetic. Entries must demonstrate the effectiveness of using this particular genre in advertising/marketing/ communicating a brand, product, or service. Entries should also demonstrate exceptional creativity and originality.
Best Use of Video
WHO SHOULD ENTER?
Any company or individual who has used video in a campaign, advertisement or promotion, created using digital techniques.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Judges will be looking for projects which have shown the best use and practice of relevant video content development as well as projects which have recognised new possibilities in visual/video generated content.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
- Design (rationale, concept, client satisfaction, user experience)
- Innovation (creativity, technologies deployed)
- Results (visitors, repeat visitors, lead generation, return on investment)
- Detail your video marketing strategies, including video production, distribution, and promotion.
- Highlight the creativity and impact of your video content.
- Provide data on video views, engagement, and conversions.
The best OOH ( Out of Home ) digital campaign created by an agency, business, or organisation will be recognised by this award. Enter if you have created an OOH digital campaign that demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate efficiencies and effectiveness of their campaign in delivering against the campaign KPI’s, the impact with real time messaging and/or how they integrate other digital platforms such as; mobile, social, web, etc.
Best Use of Digital OOH
WHO SHOULD ENTER?
This category is open to any agency, busines, retail media, organisation or individual’s – as long as it is an OOH digital campaign.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Enter if you have created an OOH digital campaign that demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate efficiencies and effectiveness of their campaign in delivering against the campaign KPI’s, the impact with real time messaging and/or how they integrate other digital platforms such as; mobile, social, web, etc
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
- Design (rationale, concept, client satisfaction, user experience)
- Innovation (creativity, technologies deployed)
- Results (visitors, repeat visitors, leads, return on investment)
- Describe your digital out-of-home advertising strategies, including creative executions, location targeting, and audience reach.
- Provide data on campaign performance, such as KPIs, impressions, reach, and brand and how they integrate other digital platforms
The Best Use of Digital Audio category celebrates outstanding audio storytelling, compelling content, and exceptional production quality in the world of podcasting. This award recognises podcasts that captivate their audience through engaging narratives, insightful discussions, and innovative presentation. Whether it’s investigative journalism, thought-provoking interviews, or entertaining storytelling, this category honours those who push the boundaries of audio content.
Best Use of Digital Audio
WHO SHOULD ENTER?
This category is open to any agency or business that has created a podcast that they believe is particularly useful for their consumers or target audience.
WHO SHOULD ENTER?
This category is all about recognising podcasts the consumers think are the most useful. Judges will be looking for podcasts that have not only increased the popularity, effectiveness, access, revenue, etc., of a particular business, brand, or agency but have ensured above all else that the podcast appeals to its audience, is accessible, and is efficient. Those podcasts which utilise new technologies, or have adapted existing technology in an innovative way, and have successfully achieved their business objectives will be rewarded. Be sure to enter this category if your podcast has incorporated social networking or state of the art technologies, resulting in a superb business/brand podcast.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Detail your digital audio advertising strategies, including targeting, ad formats, and campaign measurement.
- Provide data on listener engagement, ad completion rates, and conversions.
BEST USE OF TECHNOLOGY, PLATFORM & STRATEGY
This category recognises app developers who showcase their innovation in creating top tier apps. The judges will be putting a special focus on user interaction and interface, design and layout, usability, audience size, functionality and intuitiveness. Wearable and virtual reality apps will be accepted and considered along with all mobile platforms.
Best App
WHO SHOULD ENTER?
Any media company, digital publisher, brand, organisation, agency or studio that is involved in creating, or producing top tier apps.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe the platform’s key features, design, and functionality.
- Highlight the platform’s user experience and its effectiveness in achieving business objectives.
- Provide data on user engagement, conversion rates, and other relevant metrics.
This category recognises excellence in the development of websites and microsites. Judges will be rewarding entries based on the functionality of the site, the overall structure and navigation, the UX and UI design, use of content and the positive results directly related to the overall user experience.
Best Website
WHO SHOULD ENTER?
This category is open to any agency or business that has developed a website or microsite that they believe is particularly useful for their consumers or target audience.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
This category recognises websites and microsites that enhance user experience and those that consumers think are the most useful. Judges will be looking for websites or microsites that have not only increased the popularity, effectiveness, access, revenue, etc., of a particular business, brand, or agency but have ensured above all else that the website or microsite appeals to its audience, is accessible, and is efficient. Websites or microsites which utilise new technologies, or have adapted existing technology in an innovative way, and have successfully achieved their business objectives will be rewarded.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe the platform’s key features, design, and functionality.
- Highlight the platform’s user experience and its effectiveness in achieving business objectives.
- Provide data on user engagement, conversion rates, and other relevant metrics.
This category recognises a campaign or strategy that was implemented in order to improve performance against a set of established KPIs. Entrants should demonstrate how their conversion strategy drove an uplift in the campaign KPIs over time and/or demonstrated innovative optimisation tactics.
Best Conversion Strategy
WHO SHOULD ENTER?
Any company or agency whose work shows a strategic initiative and an impact on the technology used in the industry, as well as successful overall execution and proven results in the market.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Judges will be reviewing the overall quality of the strategy including: understanding of the business objectives; the predetermined act; conversion funnels/platform/channels; how the strategy was measured; how agile was the approach; how you implemented change based on the data insights; the overall execution, and; did it achieve the conversion goals?
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Detail how their conversion strategy drove an uplift in the campaign KPIs over time and/or demonstrated innovative optimisation tactics. Your conversion rate optimisation (CRO) strategies, including A/B testing, personalisation, and user journey optimisation.
- Provide data on conversion rates, lead generation, and sales growth.
This award recognises outstanding brand-building strategies that enhance brand awareness, perception, and loyalty. Judges will be looking for strategies that demonstrate a clear and effective brand message, consistently communicated across all digital channels.
Best Brand Strategy
WHO SHOULD ENTER?
This category is open to any agency or business that has implemented brand-building strategies through digital channels
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
The winning entry will showcase a strong brand identity and demonstrate a measurable impact on brand awareness, perception, and engagement. This could include a campaign that utilises influencer marketing to reach new audiences or leverages social media to build a strong brand community.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe your brand-building strategies across digital channels.
- Highlight the clarity and consistency of your brand messaging and its impact on brand awareness, perception, and loyalty.
- Provide data on brand engagement, social sentiment, and market share.
This award celebrates innovative and effective use of data and analytics to drive campaign performance and business results. Judges will be looking for entries that demonstrate a sophisticated understanding of data analysis and insights, and showcase how these insights have been applied to improve campaign performance.
Best Use of Data & Insights
WHO SHOULD ENTER?
This category is open to any agency or business who use data and analytics to drive campaign performance and business results.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
The winning entry will demonstrate a measurable impact on business outcomes, such as increased ROI, improved customer satisfaction, or enhanced operational efficiency. For example, a successful campaign might utilise predictive analytics to anticipate customer behaviour or leverage machine learning to optimise ad targeting.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe how you collect, analyse, and utilise data to inform your digital marketing strategies.
- Highlight the innovative use of data and analytics to drive campaign performance and business results.
- Provide specific examples of data-driven decision-making and its impact on campaign outcomes.
This award recognises the company that has successfully implemented an AI-based solution in the field of digital marketing, resulting in significant business growth, improved customer experience, and better ROI.
Best Use of AI
WHO SHOULD ENTER?
This category is open to any agency or business that has implemented an AI-based solution in the field of digital marketing that they believe is particularly useful for their consumers or target audience.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
This award recognises innovative and impactful applications of artificial intelligence in digital marketing campaigns. Judges will be looking for campaigns that utilise AI in creative and effective ways, such as personalising customer experiences or automating marketing tasks. The winning entry will demonstrate a significant impact on campaign efficiency and performance, and showcase a measurable improvement in business outcomes. This could include a campaign that uses AI to generate dynamic creative content
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Innovation (The AI-based solution should be innovative and bring new value to the digital marketing industry. The solution should demonstrate how AI can be used to optimize marketing campaigns, personalize customer experiences, and generate valuable insights.)
- User Experience (The implementation should provide a seamless and intuitive user experience that engages and immerses the user in the digital experience.)
- Business Impact (The solution should have a measurable impact on the company’s business growth, such as increasing revenue, reducing costs, improving customer engagement, or enhancing brand awareness.)
- Implementation (The solution should be successfully implemented and integrated into the company’s existing marketing ecosystem. The implementation should be well-documented, scalable, and sustainable.)
- Data Security and Privacy: The solution should comply with all relevant data security and privacy regulations. The solution should ensure that customer data is protected and used ethically and transparently.
- Results and ROI (The company should be able to demonstrate the measurable results and ROI of the AI-based solution. The solution should have a positive impact on the company’s financial performance, such as increasing revenue, reducing costs, or improving ROI.) ” Describe how you have implemented artificial intelligence in your digital marketing campaigns.
- Highlight the innovative and impactful applications of AI, such as personalisation, automation, or predictive analytics.
- Provide data on the impact of AI on campaign efficiency, performance, and business outcomes.
Proudly Sponsored By
This category will award an agency or business who has specifically implemented or developed ground-breaking technology. Judges will be looking for creative and innovative elements of the project which makes it unique. This category will award an agency or business who has specifically implemented or developed ground-breaking technology. Judges will be looking for creative and innovative elements of the project which makes it unique.
Best Tech & Innovation
WHO SHOULD ENTER?
This category is open to any company, agency, organisation or business which has created new innovative technology or developed existing technology.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Judges will be looking for projects which have improved technology or developed new or innovative technology resulting in improved user experience which has uniquely creative and innovative elements.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe the innovative technologies you have developed or applied in your digital marketing campaigns.
- Highlight the originality and creativity of your technology solutions and their impact on campaign effectiveness and business results.
- Provide specific examples of how technology has driven innovation and improved campaign performance.
This award recognises excellence in integrated marketing campaigns that seamlessly combine multiple channels and tactics. Judges will be looking for campaigns that demonstrate a strategic and cohesive approach to cross-channel marketing, with a clear and consistent brand message. The winning entry will showcase effective execution across all channels and demonstrate a measurable impact on overall campaign goals. This could include a campaign that combines online and offline channels, such as social media, email marketing, events, and print advertising, to create a unified brand experience.
Best Integrated Campaign
WHO SHOULD ENTER?
Any company, agency, organisation, or business can enter this category.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Enter if you have created a campaign that integrates different digital techniques and demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate the effectiveness of their campaign in generating business. Campaigns must include four or more digital techniques including (but not limited to) display, social, website, or apps.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe your integrated marketing strategies across multiple channels, both online and offline.
- Highlight the strategic alignment of channels, messaging, and campaign objectives.
- Provide data on the overall campaign performance and its impact on business goals.
BEST IN CLASS
This award celebrates a brand that demonstrates overall excellence in digital marketing. Judges will be looking for brands that have a clear and innovative digital marketing strategy, executed effectively across multiple channels.
Best Brand
WHO SHOULD ENTER?
This category is open to any agency, business or organisation to enter.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
The winning brand will showcase a strong online presence, engaging content, and a measurable impact on business growth and brand equity. This could include a brand that has successfully built a loyal online community, achieved significant growth in online sales, or established itself as a thought leader in its industry.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Provide an overview of your brand, it’s digital marketing strategy and its effectiveness across multiple channels.
- Highlight your brand’s online presence, engagement, and impact on business growth and brand equity.
- Provide data on brand awareness, customer satisfaction, market share, and other relevant metrics.
This category is open to all charitable and non-profit organisations/foundations and governmental body or institution that utilise digital media channels. Entrants should demonstrate the success of a campaign in achieving a positive social impact or advocating for a particular social cause. Entrants can also demonstrate how their submission helped to improve the ability of a third sector project or organisation to achieve its objectives. The content of the submission should be detailed and of a high standard, as should the usability and design of the submission.
Best in Retail & Consumer Goods
WHO SHOULD ENTER?
Entries are welcomed from all charitable/non-profit organisations, governmental bodies/institution or social entrepreneurs which utilises digital media channels.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Entrants should demonstrate the success of a campaign in achieving a positive social impact or advocating for a particular social cause. Entrants can also demonstrate how their submission helped to improve the ability of a third sector project or organisation to achieve its objectives. The content of the submission should be detailed and of a high standard, as should the usability and design of the submission.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution)
- Design (concept, rationale, consumer satisfaction, user experience)
- Integration with other channels (creative, integration)
- Results (visitors, engagement)
This category recognises campaigns in the retail & FMCG (Fast-moving consumer goods) industries that have created interactive media and digital content demonstrating best practice, innovation and excellence in promoting, advertising, communicating or marketing their product. Campaigns can use a range of platforms and formats (including but not limited to online advertising, search marketing, viral marketing, email marketing, text messaging campaigns, social media marketing and other media). Entries should be able to demonstrate the effectiveness of their campaign in generating business.
Best in Retail & Consumer Goods
WHO SHOULD ENTER?
This category is open to any company, agency, organisation or business so long as the submission is any type of retail campaign using any type of digital media.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
An entry in this category can be any digital project with a direct commercial objective, for example; a retail website, product, or a mobile content business. A submission that can demonstrate the tangible business benefits of a campaign, demonstrate how they developed a new technology, or use an existing technology in a new or innovative way will be rewarded in this category.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy(objectives, planning, execution, budget)
- Design (concept, rationale, client acquisition, engagement)
- Innovation (creative, integration, benefits)
- Results (visitors, repeat visitors, leads, ROI)
This award is open to digital, web design and development agencies that use both digital and traditional media channels.
Judges will evaluate portfolios of three clients based on the quality of work, deployed technologies, design standards, strategy and campaign development, and client return on investment. The ideal agency should effectively utilise digital and traditional media platforms to create excitement and inspiration.
Best Agency
WHO SHOULD ENTER?
Any digital advertising/marketing agency/ creative agency, web design and development agency, or agency that utilises both digital and traditional media channels can enter this category.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Judges will be looking for agencies who have a strong identity and have clear ideas on what they can offer clients. The judges would like 3 examples of campaigns/websites/projects you created, and will focus on the range of platforms you provide, technologies and formats that were you utilise.
The three examples you submit should exemplify the work that you do, but also emphasise the various types of projects you are capable of carrying out. When selecting your projects, keep in mind that those agencies which provide clients with excellent strategic direction, strong visual and interactive design, innovative interfaces, powerful and original creative concepts will be rewarded in this category.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
- Design (rationale, concept, client satisfaction, user experience)
- Innovation (creativity, technologies deployed)
- Results (visitors, repeat visitors, lead generation, return on investment)
Judges will evaluate portfolios of three clients based on the quality of work, deployed technologies, design standards, strategy and campaign development, and client return on investment. The ideal agency should effectively utilise digital and traditional media platforms to create excitement and inspiration.
Best Small Agency (15<)
WHO SHOULD ENTER?
This award is open to digital, web design and development agencies that use both digital and traditional media channels that employ 15 or less employees.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Judges will be looking for agencies who have a strong identity and have clear ideas on what they can offer clients. The judges would like 3 examples of campaigns/websites/projects you created, and will focus on the range of platforms you provide, technologies and formats that were you utilise.
The three examples you submit should exemplify the work that you do, but also emphasise the various types of projects you are capable of carrying out. When selecting your projects, keep in mind that those agencies which provide clients with excellent strategic direction, strong visual and interactive design, innovative interfaces, powerful and original creative concepts will be rewarded in this category.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
Design (rationale, concept, client satisfaction, user experience)
Innovation (creativity, technologies deployed)
Results (visitors, repeat visitors, lead generation, return on investment)
This award recognises a sales team that excels in driving revenue growth through digital channels. Judges will be looking for teams that demonstrate a strong understanding of digital sales techniques and a proven ability to generate leads and convert them into customers.
Best Sales Team
WHO SHOULD ENTER?
This category is for agencies and businesses who have drive revenue through digital channels.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
The winning team will showcase exceptional results in achieving sales targets and revenue goals through effective use of digital tools and technologies. This could include a team that has successfully implemented a social selling strategy, utilised CRM and marketing automation tools to nurture leads, or developed an innovative e-commerce platform to drive online sales.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe your sales team’s strategies and tactics for driving revenue growth through digital channels.
- Highlight the team’s ability to generate leads, nurture prospects, and close deals.
- Provide data on sales performance, lead conversion rates, and revenue growth.
This award recognises the importance of design and art direction in achieving business/organisational objectives, including creating visuals which are successful, have high impact and engaging design in the digital space. Design that works well across multiple digital platforms, or is especially effective in one particular media channel will be rewarded. Entries should demonstrate how creativity has enhanced the appeal, effectiveness or usability of a product, project or service in any digital medium, and can be from any digital source – website, display advertising, social media, or apps.
Best Creative
WHO SHOULD ENTER?
Any company, agency, organisation, or business can enter this category.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Enter this category if you have created visuals which are successful, have high impact and engaging design in the digital space. Judges will be looking for a digital design that works well across multiple digital platforms or is especially effective at just one particular media. Entries that can demonstrate how visual creativity has enhanced the appeal, effectiveness or usability of their product, project or service in any digital medium (website, campaign, app, etc.) will be rewarded.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
- Design (concept, rationale, client satisfaction, user experience)
- Innovation (creative, integration, benefits)
- Showcase your creative team’s portfolio of work, highlighting their creativity, originality, and ability to achieve campaign objectives.
- Provide examples of successful campaigns that demonstrate the team’s creative talent and its impact on business results.
Proudly Sponsored By
This award recognises outstanding collaboration between a brand and agency (or internal team) in a digital marketing campaign. Judges will be looking for entries that demonstrate exceptional teamwork, communication, and alignment of goals and objectives. The winning entry will showcase a successful partnership that has delivered exceptional results through a shared vision and collaborative spirit.
Best Collaboration
WHO SHOULD ENTER?
Any brand, agency (or internal team) that can demonstrate a collaboration between multiple agencies/organisations on a digital marketing campaign.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
This could include a campaign where the brand and agency worked closely together to develop a creative concept, implement innovative technologies, and achieve outstanding results.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe the collaborative process between the brand and agency (or internal team), highlighting the key factors that contributed to the success of the partnership.
- Provide specific examples of how the collaboration fostered innovation, improved communication, and delivered exceptional results.
This award recognises a specialist agency that demonstrates deep expertise and delivers outstanding results in a specific area of digital marketing.
Best Specialist Agency
WHO SHOULD ENTER?
This category is open to any company, agency, organisation or business which has demonstrated deep expertise in a specific area of digital marketing.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Judges will be looking for agencies that possess a unique and in-depth understanding of a particular niche, such as SEO, social media marketing, or e-commerce. The winning agency will showcase a strong track record of success in delivering measurable results for their clients through innovative and effective strategies. This could include an agency that specialises in performance marketing and consistently delivers exceptional ROI for its clients, or an agency that focuses on sustainability and helps brands achieve their environmental and social responsibility goals.
CRITERIA:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Describe your agency’s specialised expertise and services in a specific area of digital marketing.
- Highlight your agency’s unique capabilities, innovative approaches, and proven track record of success in your niche.
- Provide case studies and client testimonials to demonstrate your agency’s expertise and results.
This category will recognise any individual, freelancer or enterprise that has started a business that offers digital marketing services, has been billing no earlier than 1st June 2023, and is based (and offering services) in Ireland.
This award champions the passion and entrepreneurial spirit required to establish a new digital marketing business in the contemporary marketplace. The judges will be looking for demonstrable evidence of a clearly defined business strategy since inception and for at least the next twelve months and should highlight digital media innovation. Companies entering this category must highlight outstanding service to clients and candidates and what you are doing to achieve this.
Best Newcomer
WHO SHOULD ENTER?
Enter this category if you or your agency is innovative, dynamic and going places and can convince the judges why you’re the ‘one to watch’.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
The submission must discuss at least one project that has been carried out since conception. Judges will look for the range of platforms, technologies and formats that were used and the results obtained. The project you discuss should show key examples of your offerings and capabilities. Areas which will be rewarded; strategic direction, strong visual and interactive design, innovative interfaces, and powerful and original creative concepts.
Criteria:
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
- Strategy (objectives, planning, execution, budget)
- Design (rationale, concept, client satisfaction, user experience)
- Innovation (creativity, technologies deployed)
- Results (visitors, repeat visitors, lead generation, return on investment)
- Provide an overview of your background, skills, and experience in digital marketing.
- Highlight your key achievements, contributions, and potential for future growth in the industry.
- Include any relevant projects, campaigns, or initiatives that demonstrate your talent and passion for digital marketing.
This category is free to enter*
This award recognises outstanding students who understand and can demonstrate the role that digital media plays in a modern company or brand. This award is open to all second level, third level, higher education and post graduate students.
Best Student
THE BRIEF
Select a company or brand and develop your own digital media project/initiative that is suitable and relative for the brand. Judges are looking for students who can demonstrate the positive role of digital media as evidenced by one of the four types of projects below:
- Social Media campaign.
- Website design/redesign project.
- Mobile project (site optimisation or app development).
- Development of a new e-business. (Examples: Hailo, Uber, Spotify, Amazon)
Please fill out ‘Submission Details’ section on AND/OR attach a PDF with text/images to support your entry. Please ensure to include the below points in your submission:
CRITERIA;
- Situation Analysis ( Prepare a SWOT analysis of your organisation from a digital media perspective.
- Provide an overview of the company’s/brand’s USP (Unique Selling Point). )
- Project Objectives ( Outline 3 objectives to be achieved in this digital media project.
- Use a framework such as SMART objectives (Specific, Realistic, Achievable, Realistic, Timely) or RACE (Reach, Act, Convert, Engage) to help you write the objectives.
- Examples include: Increase website traffic or conversions, Increase online sales, Build Twitter/Facebook audience etc.
- Provide an overview of why you choose these objectives. )
- Project Implementation ( Use your situation analysis and objectives to create a consistent implementation plan.
- Provide an overview of the key steps and time frames in the project. (if required, feel free to use Excel, MS Project or a Gannt Chart etc. to illustrate your answer).
- Provide an overview of the tools/platforms used in the project (Examples: SurveyMonkey, Google Analytics, Tweetdeck, Facebook, WordPress etc).
- Provide a brief overview of the key people/agencies to be involved in the project.
- Provide a brief overview of the budget/costs associated with the project.
- Provide an overview of the key metrics used to assess if the project has delivered on the objectives set out. )
- Creativity ( Explain the thought process behind the design
- Provide mock-up, drawings or imagery of the creative/design
- Discuss the impact of the creative on the project including any innovation )
GENERAL INFORMATION
- Entries can be submitted in PDF or Word Document format.
- Max Word count: 2,500 words.
- Visuals including any images or chats can be attached with entry.
ADDITIONAL INFORMATION REQUIRED
- Irish/ Northern Ireland School/college that you are studying in.
- Programme title (Example Leaving certificate or degree in marketing).