Category Sponsorship offers a powerful platform to elevate your brand and achieve key business objectives:

• Unparalleled Brand Visibility: Your brand will gain prominent exposure throughout the event, ensuring high-profile recognition among industry leaders, potential clients, and top-tier talent.   
• Strategic Networking Opportunities: Forge valuable connections with a highly engaged audience of digital professionals, agency executives, technology innovators, and media experts.   
• Enhanced Brand Credibility: Align your brand with excellence and innovation, solidifying your position as a thought leader and a champion of industry best practices.   
• Targeted Lead Generation: Generate qualified leads and cultivate relationships with potential customers and partners within a focused and influential environment.   
• Measurable ROI: Drive tangible business growth through a sponsorship that delivers significant return on investment, as demonstrated by the impressive metrics achieved in 2024.   
• Celebration of Excellence: Be an integral part of a memorable night that celebrates the outstanding achievements and contributions of Ireland’s digital trailblazers.

Investing in Category Sponsorship yields a significant return. The 2024 Digital Media Awards generated impressive results, offering compelling evidence of the value of participation:

• Extensive Media Reach: The awards achieved a total media reach/impression of 2 million across web, broadcast, and press channels, amplifying sponsor visibility to a broad audience.   
• Strategic Social Media Engagement: The DMA’s social media presence drove substantial engagement, with 450,000 impressions on Instagram and 51,000 on X (Twitter). Instagram posts reached over 11,000 accounts, showcasing the platform’s effectiveness in connecting with a targeted audience.   
• High-Value Website Traffic: The awards website served as a central hub of information, attracting 50,000 page views and driving traffic for sponsors.   
• Effective Email Marketing: Email campaigns delivered strong results, achieving open rates as high as 37.8% and click-through rates up to 16.3%, demonstrating the power of targeted email communication.   
• Comprehensive Post-Event Reporting: Sponsors receive a detailed post-event report, providing valuable insights into the impact of their sponsorship, including media coverage, social media analytics, and audience demographics.   

A Glimpse at Our Audience:

The Digital Media Awards attract a diverse and influential audience, providing sponsors with access to key decision-makers and industry leaders. Attendees typically include:   

• Marketing Directors and Managers
• Digital Agency Executives and Staff
• Technology Innovators and Developers
• Content Creators and Influencers
• Media Professionals
• Brand Representatives
• Government and Public Sector Stakeholders

Spotlight on Categories:

Align your brand with a category that resonates with your target market and business objectives. Here are a few key categories for 2025:

• Best Social Media Campaign: Sponsor this category to showcase your brand’s commitment to cutting-edge social media strategies that drive engagement, build communities, and deliver measurable results.
• Best Technology Innovation: Position your company at the forefront of digital transformation by sponsoring this category, celebrating groundbreaking technological advancements and innovative solutions.
• Best Use of Video: Align your brand with compelling storytelling and creative video marketing by sponsoring this category, recognizing the power of video to captivate audiences and drive brand messaging.
• (Refer to the “DMA 2025 Category List” document for a full list of categories and detailed descriptions to add more relevant options here)

Previous Winners: A Legacy of Excellence

The DMA’s have a rich history of celebrating the best in Irish digital media, with a prestigious list of past winners:

Best Agency: Wolfgang Digital (2024, 2022), Teneo (2023)

Best Brand: The National Lottery (2022), PTSB (Permanent TSB) (2024)

Best Social Media Campaign: Wolfgang Digital (2024)

Best Use of Video: Samsung Ireland (2024)

Best Integrated Digital Campaign: Lidl (2024)

Best Integrated Media Strategy: Life Style Sports (2024)

These winners represent the pinnacle of digital achievement in Ireland, and sponsoring a category aligns your brand with this distinguished legacy of excellence.

Category Sponsorship provides a comprehensive suite of benefits designed to maximize your brand’s exposure and engagement:

• Prime table placement at the awards dinner.
• Opportunity to present an award on stage.
• Company branding on the award itself.
• Extensive branding throughout the event.
• Full-page advertisement in the awards brochure.
• Branding on the awards presentation loop.
• Photo opportunity with the category winner.
• Video “piece to camera” for social media.
• Logo on the event backdrop.
• Branding on menus and promotional materials.
• Verbal recognition from the awards host.
• Social media promotion of the winner.
• Branding on the category page in the awards brochure.
• Professional photography of your group.

Key Dates: Mark Your Calendar

Event Launch: 28th of February

Closing Entries: 4th of July

Judging: 4th to the 8th of August

Finalist Announced: 15th of August

Awards Ceremony: 19th September 2025

Venue: Radisson Blu Royal

Estimated Attendees: 500    

Become a Partner in Digital Innovation

The Digital Media Awards not only celebrate current successes but also provide a platform for exploring the future of digital media in Ireland. By sponsoring a category, you position your brand as a key supporter of this dynamic and evolving industry.   

Long-Term Collaboration:

Beyond category sponsorship, we offer opportunities for long-term partnerships, enabling your brand to cultivate a sustained presence and build lasting relationships within the Irish digital community. Contact us to discuss tailored partnership packages designed to meet your specific marketing objectives.

Take the Next Step:

Category Sponsorship opportunities are limited. To discuss how we can create a customized sponsorship package that aligns with your brand and maximizes your ROI, please contact us today.

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