The winners of the 18th Digital Media Awards have been announced. They recognise creativity and innovation across multiple areas of an ever-evolving sector which includes digital content creation, advertising and marketing, mobile media, social networking, app development, web design and development.

2021 Highlight Reel

Event Photo Gallery

Best Agency
Gold- Wolfgang Digital
 
Best Use of AI

Gold –  DENTSU IRELAND – AI OPTIC-X – A TRANSFORMATIONAL JOURNEY OF CREATIVE INTELLIGENCE TO BANK OF IRELAND’S PERFORMANCE CAMPAIGNS
 Silver – VROOM DIGITAL – PUTTING A SPOTLIGHT ON AUTOMATION GROWTH

Best Brand
Gold- THE NATIONAL LOTTERY AND STARCOM, PART OF CORE – THE NATIONAL LOTTERY, IRELAND IS BACK DREAMING
Silver GREENCASTLE MEDIA GROUP – HER.IE
Bronze – IMAGE MEDIA
 
Best Collaborative Campaign
Gold – CARAT – CADBURY FC X OTB SPORTS, TAKING THE SHOW OFF ROAD TO ONLINE
Silver- RTÉ – RAISING VITAL FUNDS FOR THE OTHER PANDEMIC: DARKNESS INTO LIGHT 2021
Bronze NEWPARK HOTEL – TEAM – TOGETHER EVERYONE ACHIEVES MORE | NEWPARK HOTEL’S 12-MONTH DIGITAL JOURNEY
 
Best Conversion Strategy
Gold WOLFGANG DIGITAL – NO COOKIES? NO PROBLEM! HOW WE DROVE 1 MILLION EURO IN 5 MONTHS BY PUTTING FIRST-PARTY-DATA FIRST
Silver – IPROSPECT IRELAND & KASPERSKY – HACKING GLOBAL GROWTH IN CYBERSECURITY
Bronze – ALL HUMAN – IRISH LIFE HEALTH
Best Creative
Gold- AUDIOXI – “HEY ALEXA, LET’S CREATE 512 DYNAMIC DIGITAL AUDIO ADS”
Silver – IZEST GROUP / MIDNIGHT – KALIEDY
Bronze – THE NATIONAL LOTTERY AND STARCOM, PART OF CORE – THE NATIONAL LOTTERY, IT COULD BE YOU
 
Best in Financial Services
Gold – DENTSU IRELAND – AI OPTIC-X: A TRANSFORMATIONAL JOURNEY OF CREATIVE INTELLIGENCE APPLIED TO BANK OF IRELAND’S PERFORMANCE CAMPAIGNS
Silver – STARCOM, PART OF CORE – AIB BACKING STUDENTS TO MAKE A DIFFERENCE FOR THE NEXT GENERATION
Bronze – WOLFGANG DIGITAL & ZURICH IRELAND – SMART SAVINGS = GREAT GROWTH
Sponsored by – Wondr
Best in Government & Not for Profit
Gold – IRISH CANCER SOCIETY – DAFFODIL DAY 2021
Silver – SPARK FOUNDRY & CORE INVESTMENT HSE – LISTEN UP! WE HAVE A VACCINE FOR YOU
Bronze – NATIONAL GALLERY OF IRELAND – NATIONAL GALLERY OF IRELAND AT HOME
 
Best in Retail & Consumer Goods
Gold – WOLFGANG DIGITAL & LITTLEWOODS IRELAND – FROM FAST FASHION TO SLOW COOKERS!
Siver – LIFE STYLE SPORTS – LIFE STYLE SPORTS DELIVERING CHRISTMAS
Bronze – WOLFGANG DIGITAL & WOODIE’S – WOODIE’S WOODIE’S WOODIE’S, THERE’S NO BETTER ROI IN DIY!
 
Best Integrated Digital Campaign
Gold – WOLFGANG DIGITAL & WOODIE’S – WOODIE’S WOODIE’S WOODIE’S, THERE’S NO BETTER ROI IN DIY!
Silver – STARCOM, PART OF CORE – AIB BACKING STUDENTS TO MAKE A DIFFERENCE FOR THE NEXT GENERATION
Bronze – WOLFGANG DIGITAL & LITTLEWOODS IRELAND – FROM FAST FASHION TO SLOW COOKERS!
 Sponsored by Kantar Media
Best Integrated Media Strategy
Gold – WOLFGANG DIGITAL & WOODIE’S – WOODIE’S WOODIE’S WOODIE’S, THERE’S NO BETTER ROI IN DIY!
Silver – OMD / HAVAS – THE WELCOME IN BETWEEN, RECONNECTING JACOBS THROUGH HUMAN AND DATA DRIVEN INSIGHT
Bronze – CARAT – APACHE PIZZA’S TRIPLE DECKER BOX- TRIPLE THE PIZZA, TEN TIMES THE REVENUE
Sponsored by AudioXi
 
Best Native Campaign
Gold HAVAS MEDIA REAL PEOPLE – REAL KITCHENS, REAL EXPERTISE
Silver – JUST EAT IRELAND – TAKE YOUR TASTEBUDS ON HOLIDAY
Bronze – GOSS MEDIA -GOSS.IE X BUMBLE STAYING CONNECTED CAMPAIGN
Sponsored by Hotel & Catering Review
 
Best Newcomer
Gold – LADBIBLE IRELAND
Silver – IZEST START
Bronze – PART THREE DIGITAL LTD
 Sponsored by EVAD IT Solutions
Best OOH Digital Campaign
Gold – OMD IRELAND – VIRGIN MEDIA – PROVING THE EFFECTIVENESS OF OOH IMPACTING AND DELIVERING ONLINE SALES
Silver – PML GROUP – JUST EAT DELIVERS DYNAMIC OOH AS PART OF OUR EVERYDAY LIVES
Bronze – ARDMORE – BELFAST TELEGRAPH SPARKING DEBATE WITH COVID19 TRIGGERED OUTDOOR
 
Best Podcast
Gold YELLOW PATH PRODUCTIONS LTD. – THE WITNESS: IN HIS OWN WORDS
Silver – LOVIN / SPARK FOUNDRY / JAMESON DISTILLERY BOW ST – THE CITY SPEAKS, STREET ART SERIES
Bronze – RTÉ – RTE’S FUTURE NOW, FUTURE NEXT IN ASSOCIATION WITH ESB
 
Best Search Campaign
Gold – OMD IRELAND – SEO SUPERHEROES: HOW OMD EMPOWERED 68% MORE FOSTER CARERS TO CHANGE A CHILD’S LIFE
Silver – WOLFGANG DIGITAL – FROM C-SUITE AFTERTHOUGHT TO C-SUITE SWEETHEART
Bronze VROOM DIGITAL – PUTTING A SPOTLIGHT ON SEARCH
Best Small Agency
Gold BUA MARKETING
Silver – TRIBE DIGITAL
Bronze – WILLOWS CONSULTING LTD
 
Best Social Media Campaign
Gold – SMARTS – CONNECTING THE COMMUNITY: GLOBAL BARTENDERS IN LOCKDOWN
Silver – BORD GÁIS ENERGY – GAAGAABOX CAMPAIGN
Bronze – CORE – SAMSUNG S20 FE, LAUNCH OF THE PHONE FOR THE PEOPLE BY THE PEOPLE
 
Best Strategy
Gold – LIFE STYLE SPORTS – LIFE STYLE SPORTS DELIVERING CHRISTMAS
Silver – IRISH LIFE – GETTING SMART WITH INVESTING
Bronze – TBWA DUBLIN – SERIOUS CHARACTER
 
Best Technology Innovation
Gold – AUDIOXI – SAVING AN ICON, USING DYNAMIC DIGITAL AUDIO TO REVERSE BRAND DECLINE
Silver – DENTSU IRELAND – AI OPTIC-X: A TRANSFORMATIONAL JOURNEY OF CREATIVE INTELLIGENCE TO BANK OF IRELAND’S PERFORMANCE CAMPAIGNS
Bronze – SPARK FOUNDRY & CORE INVESTMENT – HSE – LISTEN UP! WE HAVE A VACCINE FOR YOU.
 
Best Use of Mobile
Gold – THE NATIONAL LOTTERY – SHAKE, PICK, PLAY WITH THE NEW NATIONAL LOTTERY APP
Silver – FLEXIDRIVE
Bronze – IZEST GROUP / MIDNIGHT – TACKLE YOUR FEELINGS SCHOOLS APP
 
Best Use of Video
Gold – MEDIAWORKS, PART OF CORE – IRISH LIFE HEALTH EMBRACING CHANGE
Silver – THE NATIONAL LOTTERY AND STARCOM, PART OF CORE – CELEBRATING JACKPOT WINS WITH WATERPARKS
Bronze – TENEO – SAMSUNG ‘EVERYDAY EPIC’
 
Best Website
Gold – KOOBA – VIZOR
Silver – SQUAREDOT – CLIENT SOLUTIONS
Bronze – OPEN DESIGN & DIGITAL – HERE’S TO FREEDOM
 
Digital Student of the Year
ORLA DONWORTH, LIMERICK INSTITUTE OF TECHNOLOGY – IRISH NATIONAL STUD DIGITAL CONSULTANCY PROJECT

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