The winners of the 18th Digital Media Awards have been announced. They recognise creativity and innovation across multiple areas of an ever-evolving sector which includes digital content creation, advertising and marketing, mobile media, social networking, app development, web design and development.
2021 Highlight Reel
Event Photo Gallery
| Best Agency Gold- Wolfgang Digital |
| Best Use of AI
Gold – DENTSU IRELAND – AI OPTIC-X – A TRANSFORMATIONAL JOURNEY OF CREATIVE INTELLIGENCE TO BANK OF IRELAND’S PERFORMANCE CAMPAIGNS |
| Best Brand Gold- THE NATIONAL LOTTERY AND STARCOM, PART OF CORE – THE NATIONAL LOTTERY, IRELAND IS BACK DREAMING Silver –GREENCASTLE MEDIA GROUP – HER.IE Bronze – IMAGE MEDIA |
| Best Collaborative Campaign Gold – CARAT – CADBURY FC X OTB SPORTS, TAKING THE SHOW OFF ROAD TO ONLINE Silver- RTÉ – RAISING VITAL FUNDS FOR THE OTHER PANDEMIC: DARKNESS INTO LIGHT 2021 Bronze –NEWPARK HOTEL – TEAM – TOGETHER EVERYONE ACHIEVES MORE | NEWPARK HOTEL’S 12-MONTH DIGITAL JOURNEY |
| Best Conversion Strategy Gold –WOLFGANG DIGITAL – NO COOKIES? NO PROBLEM! HOW WE DROVE 1 MILLION EURO IN 5 MONTHS BY PUTTING FIRST-PARTY-DATA FIRST Silver – IPROSPECT IRELAND & KASPERSKY – HACKING GLOBAL GROWTH IN CYBERSECURITY Bronze – ALL HUMAN – IRISH LIFE HEALTH |
| Best Creative Gold- AUDIOXI – “HEY ALEXA, LET’S CREATE 512 DYNAMIC DIGITAL AUDIO ADS” Silver – IZEST GROUP / MIDNIGHT – KALIEDY Bronze – THE NATIONAL LOTTERY AND STARCOM, PART OF CORE – THE NATIONAL LOTTERY, IT COULD BE YOU |
| Best in Financial Services Gold – DENTSU IRELAND – AI OPTIC-X: A TRANSFORMATIONAL JOURNEY OF CREATIVE INTELLIGENCE APPLIED TO BANK OF IRELAND’S PERFORMANCE CAMPAIGNS Silver – STARCOM, PART OF CORE – AIB BACKING STUDENTS TO MAKE A DIFFERENCE FOR THE NEXT GENERATION Bronze – WOLFGANG DIGITAL & ZURICH IRELAND – SMART SAVINGS = GREAT GROWTH Sponsored by – Wondr |
| Best in Government & Not for Profit Gold – IRISH CANCER SOCIETY – DAFFODIL DAY 2021 Silver – SPARK FOUNDRY & CORE INVESTMENT HSE – LISTEN UP! WE HAVE A VACCINE FOR YOU Bronze – NATIONAL GALLERY OF IRELAND – NATIONAL GALLERY OF IRELAND AT HOME |
| Best in Retail & Consumer Goods Gold – WOLFGANG DIGITAL & LITTLEWOODS IRELAND – FROM FAST FASHION TO SLOW COOKERS! Siver – LIFE STYLE SPORTS – LIFE STYLE SPORTS DELIVERING CHRISTMAS Bronze – WOLFGANG DIGITAL & WOODIE’S – WOODIE’S WOODIE’S WOODIE’S, THERE’S NO BETTER ROI IN DIY! |
| Best Integrated Digital Campaign Gold – WOLFGANG DIGITAL & WOODIE’S – WOODIE’S WOODIE’S WOODIE’S, THERE’S NO BETTER ROI IN DIY! Silver – STARCOM, PART OF CORE – AIB BACKING STUDENTS TO MAKE A DIFFERENCE FOR THE NEXT GENERATION Bronze – WOLFGANG DIGITAL & LITTLEWOODS IRELAND – FROM FAST FASHION TO SLOW COOKERS! Sponsored by Kantar Media |
| Best Integrated Media Strategy Gold – WOLFGANG DIGITAL & WOODIE’S – WOODIE’S WOODIE’S WOODIE’S, THERE’S NO BETTER ROI IN DIY! Silver – OMD / HAVAS – THE WELCOME IN BETWEEN, RECONNECTING JACOBS THROUGH HUMAN AND DATA DRIVEN INSIGHT Bronze – CARAT – APACHE PIZZA’S TRIPLE DECKER BOX- TRIPLE THE PIZZA, TEN TIMES THE REVENUE Sponsored by AudioXi |
| Best Native Campaign Gold – HAVAS MEDIA REAL PEOPLE – REAL KITCHENS, REAL EXPERTISE Silver – JUST EAT IRELAND – TAKE YOUR TASTEBUDS ON HOLIDAY Bronze – GOSS MEDIA -GOSS.IE X BUMBLE STAYING CONNECTED CAMPAIGN Sponsored by Hotel & Catering Review |
| Best Newcomer Gold – LADBIBLE IRELAND Silver – IZEST START Bronze – PART THREE DIGITAL LTD Sponsored by EVAD IT Solutions |
| Best OOH Digital Campaign Gold – OMD IRELAND – VIRGIN MEDIA – PROVING THE EFFECTIVENESS OF OOH IMPACTING AND DELIVERING ONLINE SALES Silver – PML GROUP – JUST EAT DELIVERS DYNAMIC OOH AS PART OF OUR EVERYDAY LIVES Bronze – ARDMORE – BELFAST TELEGRAPH SPARKING DEBATE WITH COVID19 TRIGGERED OUTDOOR |
| Best Podcast Gold –YELLOW PATH PRODUCTIONS LTD. – THE WITNESS: IN HIS OWN WORDS Silver – LOVIN / SPARK FOUNDRY / JAMESON DISTILLERY BOW ST – THE CITY SPEAKS, STREET ART SERIES Bronze – RTÉ – RTE’S FUTURE NOW, FUTURE NEXT IN ASSOCIATION WITH ESB |
| Best Search Campaign Gold – OMD IRELAND – SEO SUPERHEROES: HOW OMD EMPOWERED 68% MORE FOSTER CARERS TO CHANGE A CHILD’S LIFE Silver – WOLFGANG DIGITAL – FROM C-SUITE AFTERTHOUGHT TO C-SUITE SWEETHEART Bronze –VROOM DIGITAL – PUTTING A SPOTLIGHT ON SEARCH |
| Best Small Agency Gold –BUA MARKETING Silver – TRIBE DIGITAL Bronze – WILLOWS CONSULTING LTD |
| Best Social Media Campaign Gold – SMARTS – CONNECTING THE COMMUNITY: GLOBAL BARTENDERS IN LOCKDOWN Silver – BORD GÁIS ENERGY – GAAGAABOX CAMPAIGN Bronze – CORE – SAMSUNG S20 FE, LAUNCH OF THE PHONE FOR THE PEOPLE BY THE PEOPLE |
| Best Strategy Gold – LIFE STYLE SPORTS – LIFE STYLE SPORTS DELIVERING CHRISTMAS Silver – IRISH LIFE – GETTING SMART WITH INVESTING Bronze – TBWA DUBLIN – SERIOUS CHARACTER |
| Best Technology Innovation Gold – AUDIOXI – SAVING AN ICON, USING DYNAMIC DIGITAL AUDIO TO REVERSE BRAND DECLINE Silver – DENTSU IRELAND – AI OPTIC-X: A TRANSFORMATIONAL JOURNEY OF CREATIVE INTELLIGENCE TO BANK OF IRELAND’S PERFORMANCE CAMPAIGNS Bronze – SPARK FOUNDRY & CORE INVESTMENT – HSE – LISTEN UP! WE HAVE A VACCINE FOR YOU. |
| Best Use of Mobile Gold – THE NATIONAL LOTTERY – SHAKE, PICK, PLAY WITH THE NEW NATIONAL LOTTERY APP Silver – FLEXIDRIVE Bronze – IZEST GROUP / MIDNIGHT – TACKLE YOUR FEELINGS SCHOOLS APP |
| Best Use of Video Gold – MEDIAWORKS, PART OF CORE – IRISH LIFE HEALTH EMBRACING CHANGE Silver – THE NATIONAL LOTTERY AND STARCOM, PART OF CORE – CELEBRATING JACKPOT WINS WITH WATERPARKS Bronze – TENEO – SAMSUNG ‘EVERYDAY EPIC’ |
| Best Website Gold – KOOBA – VIZOR Silver – SQUAREDOT – CLIENT SOLUTIONS Bronze – OPEN DESIGN & DIGITAL – HERE’S TO FREEDOM |
| Digital Student of the Year ORLA DONWORTH, LIMERICK INSTITUTE OF TECHNOLOGY – IRISH NATIONAL STUD DIGITAL CONSULTANCY PROJECT |
