This Category is looking for the most innovative and strategic use of media to obtain consumer insight, reach a target audience, influence consumer behaviour.
Who should enter?
Any person, company, agency, organisation, or business can enter this category if you have been involved in any Digital Media project that is innovative.
What types of projects should be submitted?
Enter this category if you have created visuals which are successful, have high impact and engaging design in the digital space. Judges will be looking for a digital design that works well across multiple digital platforms. Entries that can demonstrate how visual creativity has enhanced the appeal, effectiveness or usability of their product, project or service in any digital medium (website, campaign, app, etc.) will be rewarded.
- Strategy (objectives, planning, execution, budget) 30%
- Design (concept, rationale, client satisfaction, user experience) 50%
- Innovation (creative, integration, benefits) 20%