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Best OOH Digital Campaign

The best Out of Home digital campaign created by an agency, business, or organisation will be recognised by this award. Enter if you have created an OOH digital campaign that demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate efficiencies and effectiveness of their campaign in delivering against the campaign KPI’s, the impact with real time messaging and/or how they integrate other digital platforms such as; mobile, social, web, etc.

WHO SHOULD ENTER?

This category is open for anyone to enter; including agencies, businesses, and organisations, so long as it is an OOH digital campaign.

WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?

Enter if you have created an OOH digital campaign that demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate efficiencies and effectiveness of their campaign in delivering against the campaign KPI’s, the impact with real time messaging and/or how they integrate other digital platforms such as; mobile, social, web, etc.

CRITERIA:
  • Strategy (objectives, planning, execution, budget) 20%
  • Design (rationale, concept, client satisfaction, user experience) 20%
  • Innovation (creativity, technologies deployed) 30%
  • Results (visitors, repeat visitors, lead generation, return on investment) 30%