The Best in Sustainable Development Award will recognise organisations working collaboratively or individually on leading edge climate and environment initiatives that utilise digital media channels. Judges will be looking for partnerships that have collectively established objectives to measurably address greenhouse gas reduction goals and/or adaptation and resilience activities. Entries may include campaigns, social media, websites/applications, strategies, online advertising, video, radio, search/viral/email marketing etc.
WHO SHOULD ENTER?
This category is open to any agency, business organisation or individual, as long as it involves climate and environment initiatives.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
Enter this category if you have used digital media in the promotion of climate and environment initiatives change across a range of platforms and formats (including but not limited to campaigns, social media, websites/applications, strategies, online advertising, video, radio, search/viral/email marketing etc.) Entrants should demonstrate the success of a campaign in achieving a positive social impact.
- Strategy (objectives, planning, execution, budget) 20%
- Design (rationale, concept, client satisfaction, user experience) 20%
- Innovation (creativity, integration, benefits) 30%
- Results (visitors, repeat visitors, lead generation, return on investment) 30%