Best Use of Digital for Marketing Overseas

The best digital campaign aimed at international growth will be recognized in this award. Interactive media and digital content which demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service in one or more foreign market will be recognized in this category. Entries should demonstrate the effectiveness of the campaign in generating international business directly or indirectly. Campaigns that enter this category can use a range of platforms and formats (including but not limited to online advertising, search marketing, viral marketing, email marketing, SMS campaigns, social media marketing and other devices). How digital campaigns were integrated with offline campaigns should also be addressed.