This category is open to any type of campaign, advertisement, or promotion that features animation and/or games created using 3D or 2D animation techniques. The animation and/or game must be created through digital techniques and/or delivered via a digital medium. Judges will consider such elements as; narrative, character development, technical ability, innovation, creativity, and overall aesthetic. Entries must demonstrate the effectiveness of using this particular genre in; advertising/marketing/communicating a brand, product, service. Entries should also demonstrate exceptional creativity and originality.
This category is open to any type of campaign, advertisement, or promotion that features animation and/or games created using 3D or 2D animation techniques. The animation and/or game must be created through digital techniques and/or delivered via a digital medium. Judges will consider such elements as; narrative, character development, technical ability, innovation, creativity, and overall aesthetic. Entries must demonstrate the effectiveness of using this particular genre in; advertising/marketing/communicating a brand, product, service. Entries should also demonstrate exceptional creativity and originality.
