ENTRIES NOW CLOSED!
Agencies can enter all categories. Companies and brands can enter on their own behalf into all categories bar the categories listed under “Agency Categories”.
AGENCY ONLY CATEGORIES
| Best Agency Best Agency Best Agency This award welcomes entries from any digital advertising/marketing/creative agency, web design and development agency, or agency that utilises both digital and traditional media channels. Based on an evaluation of a portfolio of three clients, the judges will be reviewing the overall quality of the work, the technologies deployed, standard of design, how strategies and campaigns were devised to achieve their objectives, and the return on investment clients received for the projects. Judges are looking for an agency that is utilising digital and traditional media platforms to excite, enthuse, and inspire. Who should enter? Any digital advertising/marketing agency/ creative agency, web design and development agency, or agency that utilises both digital and traditional media channels can enter this category. What types of projects should be submitted? Judges will be looking for 3 examples of campaigns/websites/projects you created, and will focus on the range of platforms, technologies and formats that were used. The three examples you submit should exemplify the work that you do, but also emphasise the various types of projects you are capable of carrying out. When selecting your projects, keep in mind that those agencies which provide clients with excellent strategic direction, strong visual and interactive design, innovative interfaces, powerful and original creative concepts will be rewarded in this category. Criteria:
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Best Newcomer Best Newcomer Best Newcomer This category will recognise any individual, freelancer or enterprise that has started a business that offers digital marketing services, has been billing no earlier than 1st June 2015, and is based (and offering services) in Ireland. This award champions the passion and entrepreneurial spirit required to establish a new digital marketing business in the contemporary marketplace. The judges will be looking for demonstrable evidence of a clearly defined business strategy since inception and for at least the next twelve months and should highlight digital media innovation. Companies entering this category must highlight outstanding service to clients and candidates and what you are doing to achieve this. Entrants must have commenced trading no earlier than 1st June 2015. Who should enter? Enter this category if you or your agency is innovative, dynamic and going places and can convince the judges why you’re the ‘one to watch’. What types of projects should be submitted? The submission must discuss at least one project that has been carried out since conception. Judges will look for the range of platforms, technologies and formats that were used and the results obtained. The project you discuss should show key examples of your offerings and capabilities. Areas which will be rewarded; strategic direction, strong visual and interactive design, innovative interfaces, and powerful and original creative concepts. Criteria:
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| Best Creative Best Creative Best Creative This award recognises the importance of design and art direction in achieving business/organisational objectives, including creating visuals which are successful, have high impact and engaging design in the digital space. Design that works well across multiple digital platforms, or is especially effective in one particular media channel will be rewarded. Entries should demonstrate how creativity has enhanced the appeal, effectiveness or usability of a product, project or service in any digital medium, and can be from any digital source - website, display advertising, social media, or apps. Who should enter? Any company, agency, organisation, or business can enter this category if you have developed a visually creative and innovative digital design. What types of projects should be submitted? Enter this category if you have created visuals which are successful, have high impact and engaging design in the digital space. Judges will be looking for digital design that works well across multiple digital platforms, or is especially effective at just one particular media. Entries that can demonstrate how visual creativity has enhanced the appeal, effectiveness or usability of their product, project or service in any digital medium (website, campaign, app, etc.) will be rewarded. Criteria:
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Best Integrated Media Strategy Best Integrated Media Strategy Best Integrated Media Strategy The best integrated media strategy created by an agency, business, or organisation will be recognised in this award. Enter if you have created a strategy that utilises both traditional media and new media channels, and demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate the effectiveness of their strategy in delivering against the campaign KPI’s. Strategies can use a range of platforms and formats (including but not limited to online/offline advertising, search/viral/email marketing, text messaging campaigns, social media, radio, television, traditional media etc.). Who should enter? This category is open for anyone to enter; including agencies, businesses, and organisations, so long as a campaign has been created that utilises both traditional media platforms and new media. Criteria:
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| Best Integrated Digital Campaign Best Integrated Digital Campaign Best Integrated Digital Campaign The best integrated digital campaign created by an agency, business, or organisation will be recognised in this award. Enter if you have created a campaign that integrates four or more different digital channels and demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate the effectiveness of their campaign in delivering against the campaign KPI’s. Campaigns must include four or more digital channels including (but not limited to) display, social, website, or apps. Who should enter? This category is open for anyone to enter; including agencies, businesses, and organisations, so long as a campaign has been created that integrates different digital techniques. What types of projects should be submitted? Enter if you have created a campaign that integrates different digital techniques and demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate the effectiveness of their campaign in generating business. Campaigns must include four or more digital techniques including (but not limited to) display, social, website, or apps. Criteria:
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Best Conversion Strategy Best Conversion Strategy Best Conversion Strategy This category recognises a campaign or strategy that was implemented in order to improve performance against a set of established KPIs. Entrants should demonstrate how their conversion strategy drove an uplift in the campaign KPIs over time and/or demonstrated innovative optimisation tactics. Who should enter? Any company whose work shows a strategic initiative and an impact on technology used in the industry, as well as successful overall execution and proven results in the market. What types of projects should be submitted? Judges will be reviewing the overall quality of the strategy including: understanding of the business objectives; the predetermined act; conversion funnels/platform/channels; how the strategy was measured; how agile was the approach; how you implemented change based on the data insights; the overall execution, and; did it achieve the conversion goals? Criteria:
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INDUSTRY CATEGORIES
| Best Brand Best Brand Best Brand This category is open to any company or brand based in Ireland that is embracing and integrating digital across the company/brand. This award recognises any company/brand which has shown innovation in their implementation of their digital strategies. Who should enter? This category is open to any company, brand or agency representing a company or brand based in Ireland that is embracing digital. This category also welcomes those businesses or organisations that have begun to move into and utilise the digital sector in the past year. Criteria:
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Best Strategy Best Strategy Best Strategy The Best Strategy is for a company that has implemented a business solution and has driven success through digital. Understanding and implementing current trends, while overcoming both internal and external company challenges will be recognised. Entries must show that the project/initiative involves all facets of the company to integrate and achieve a predetermined business strategy through digital including choosing agencies etc that align with their business goals and brand. Who should enter? Any company which shows a strategic initiative with an impact on technology used in the industry. The entry should demonstrate the overall execution and success in the market. What types of projects should be submitted? Judges will be reviewing the overall quality of the strategy including discovery phase, understand the business objectives, peer reviews of industry and competitors technology, user tester creativity, overall execution, implementation across business functions and proven success in the market. Criteria:
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| Best in Travel & Tourism Best in Travel & Tourism Best in Travel & Tourism The Best in Travel and Tourism Award will recognise a travel or tourist service that is not only forward looking but also matches it service offering to the needs and lives of their customers, who expect a great digital experience. Judges will be looking for creative delivery of travel and tourism solutions, business processes and educational resources. Entries may include online booking, websites/ applications, purchasing tickets, holiday packages and other travel related websites/ applications/ features which are embracing digital. Who should enter? Any company, service or organisation which promotes travel destinations through tourism initiatives or providing travel services and information including purchasing tickets, hotel rooms, rental cars, holiday packages and other travel services. What types of projects should be submitted? Enter this category if you have used digital media in the promotion of travel and tourism across a range of platforms and formats (including but not limited to online/offline advertising, search/viral/email marketing, text messaging campaigns, social media, radio, television, etc.) Criteria:
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Best in Public Service Best in Public Service Best in Public Service This category is open to all charitable and non-profit organisations/foundations and governmental bodies or institutions that utilise digital media channels. Who should enter? Entries are welcomed from all charitable/non-profit organisations, governmental bodies or institution or social entrepreneurs which utilises digital media channels. What types of projects should be submitted? Entrants should demonstrate the success of a campaign in achieving a positive social impact or advocating for a particular social cause. Entrants can also demonstrate how their submission helped to improve the ability of a third sector project or organisation to achieve its objectives. The content of the submission should be detailed and of a high standard, as should the usability and design of the submission. Criteria:
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| Best in Financial Services Best in Financial Services Best in Financial Services The Best in Financial Services Award will recognise a financial service that is not only forward looking but also matches it service offering to the needs and lives of their customers, who expect a great digital experience Judges will be looking for creative delivery of financial solutions, business processes and educational resources. Entries may include online banking websites/ applications, shares & securities trading websites/ applications, insurance, loans, payments and cards and other finance related websites/ applications/ features which are embracing digital. Who should enter? Any company or service that specialises in finance, insurance, loans, payments etc., that has a digital component to their company or service. What types of projects should be submitted? Enter this category if you have developed excellent online banking websites/applications, shares & securities trading websites/applications, insurance, loans, payments and cards or other finance related websites/applications. Your website, application service or product should be user-friendly and accessible. Judges will be looking for projects with a creative delivery of financial solutions, business processes and educational resources. Criteria:
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Best in Retail & Consumer Goods Best in Retail & Consumer Goods Best in Retail Campaign & Consumer Goods This category recognises campaigns in the retail & FMCG industries that have created interactive media and digital content demonstrating best practice, innovation and excellence in promoting, advertising, communicating or marketing their product. Campaigns can use a range of platforms and formats (including but not limited to online advertising, search marketing, viral marketing, email marketing, text messaging campaigns, social media marketing and other media). Entries should be able to demonstrate the effectiveness of their campaign in generating business. Who should enter? This category is open to any company, agency, organisation or business so long as the submission is any type of retail campaign using any type of digital media. What types of projects should be submitted? An entry in this category can be any digital project with a direct commercial objective, for example a retail website, product, or a mobile content business. A submission that can demonstrate the tangible business benefits of a campaign, demonstrate how they developed a new technology, or use an existing technology in a new or innovative way will be rewarded in this category. Criteria:
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| Best in Ultilies Best in Ultilies Best in Utilities The Best in Utilities will recognise campaigns in the services & utilities industries that have created interactive media and digital content are not only forward looking but also matches it service offering to the needs and lives of their customers, who expect a great digital experience Judges will be looking for creative delivery of promotions, advertising and marketing resources. Campaigns can use a range of platforms and formats (including but not limited to online advertising, search marketing, viral marketing, email marketing, text messaging campaigns, social media marketing and other media). Entries should be able to demonstrate the effectiveness of their campaign in generating business. Who should enter? This category is open to any company, agency, organisation or business so long as the submission is any type of services / utilities campaign using any type of digital media. What types of projects should be submitted? An entry in this category can be any digital project with a direct commercial objective, for example a website, product, or a mobile content business. A submission that can demonstrate the tangible business benefits of a campaign, demonstrate how they developed a new technology, or use an existing technology in a new or innovative way will be rewarded in this category. Criteria:
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TECHNICAL CATEGORIES
| Best App Best App Best App Awarded to those who demonstrate how an original, new, or advanced app has been particularly useful both for its users, and in terms of increased effectiveness in delivering business or other tangible objectives. This award is about using new technology in an innovative way as an ongoing campaign or stand-alone addition to a brand that effectively and creatively reached target customers to build or maintain their brand and market share while maintaining marketing objectives. Most importantly, this award celebrates apps that appeal to their target audience, and ensure the utmost accessibility and efficiency for its users. Who should enter? This category is open to any agency or business that has developed a mobile app that they believe is particularly useful for their consumers or target audience. Entries can be a smartphone, desktop or tablet app but not including social media submissions. What types of projects should be submitted? This category is all about recognising those applications the consumers think are the most useful. Judges will be looking for mobile apps that have not only increased the popularity, effectiveness, access, revenue, etc., of a particular business, brand, or agency, but have ensured above all else that the app appeals to its audience, is accessible, and is efficient. Those applications which utilise new technologies, or have adapted existing technology in an innovative way, and have successfully achieved their business objectives will be rewarded. Be sure to enter this category if your app has incorporated social networking or state of the art technologies, resulting in a superb business/brand mobile application. Criteria:
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Best Use of Mobile Best Use of Mobile Best Use of Mobile This award recognises individuals and companies who are exhibiting excellence and innovation within the mobile internet space. Entries should demonstrate how they used this platform most effectively, through offering innovative, useful or engaging mobile content, services or utilities. Who should enter? This category is open to any agency or business that is developing mobile internet content, services, or utilities. This category focuses solely on mobile internet, and as such is not open to submissions for mobile apps. What types of projects should be submitted? Judges will be looking for specific websites applicable to mobile devices. Enter a submission into this category if you have completed a project that contains innovative, useful, or engaging mobile content, services, or utilities. Criteria:
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| Best in Ultilies Best in Ultilies Best in Utilities The Best in Utilities will recognise campaigns in the services & utilities industries that have created interactive media and digital content are not only forward looking but also matches it service offering to the needs and lives of their customers, who expect a great digital experience Judges will be looking for creative delivery of promotions, advertising and marketing resources. Campaigns can use a range of platforms and formats (including but not limited to online advertising, search marketing, viral marketing, email marketing, text messaging campaigns, social media marketing and other media). Entries should be able to demonstrate the effectiveness of their campaign in generating business. Who should enter? This category is open to any company, agency, organisation or business so long as the submission is any type of services / utilities campaign using any type of digital media. What types of projects should be submitted? An entry in this category can be any digital project with a direct commercial objective, for example a website, product, or a mobile content business. A submission that can demonstrate the tangible business benefits of a campaign, demonstrate how they developed a new technology, or use an existing technology in a new or innovative way will be rewarded in this category. Criteria:
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Best Use of Video Best Use of Video Best Use of Video This category is open to any type of campaign, advertisement or promotion that features video. The video must be created through digital techniques and/or delivered via a digital medium. Judges will consider such elements as: narrative, character development, technical ability, innovation, creativity, and overall aesthetic. Entries must demonstrate the effectiveness of using this particular genre in advertising/marketing/ communicating a brand, product, or service. Entries should also demonstrate exceptional creativity and originality. Who should enter? Any company or individual who has used video in a campaign, advertisement or promotion, created using digital techniques. What types of projects should be submitted? Judges will be looking for projects which have shown best use and practice of relevant video content development as well as projects which have recognised new possibilities in visual/video generated content. Criteria:
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| Best Social Media Best Social Media Best Social Media This category is open to entries for any social media campaign with a strong set of objectives and outcomes. Entries should demonstrate how they delivered their strategy across the social tools available to them, including social ads, video and use of innovative tools and techniques. Submissions should include quantitative and qualitative results for the campaign, including performance against the project KPI’s. Judges will be looking for campaigns that have the most clearly communicated set of objectives and results that support the performance. Who should enter? Any company, agency, organisation, or business can enter this category. What types of projects should be submitted? Entries can be for advertising, PR and advocacy campaigns, provision of entertainment, cultural, customer services or other services, or for how social media was used for market research, news and communication. Judges will be looking for the most creative, innovative and effective use of social media which delivered business benefits to your clients or your own business/organisation. Submissions should demonstrate the virality of the campaign, earned vs. purchased impressions etc., and can be integrated or solely digital. Criteria:
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Best Data & Analytics Best Data & Analytics Best Data & Analytics The Best Data & Analytics Award acknowledges organisations that have championed data and analytics in the service of their customers. They are consistently following best practice using the latest technologies which in turn lead to new innovation within their sector. The Award recognises those individuals and teams that use data and analytics to better accomplish the mission of their organisation or client. Who should enter? This category is open to any company, agency or organisation which has shown best use of data and analytics within their campaign. Criteria:
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| Best Search Campaign Best Search Campaign Best Search Campaign This category is specifically for those agencies and businesses to enter who have carried out a comprehensive search campaign. Enter if you have completed, or are in the process of carrying out, a search marketing campaign which encompasses elements such as SEO and PPC (video and display are not included). Entries should be able to justify why they used search marketing and the particular elements employed and should demonstrate the effectiveness of their campaign in accessing their target audiences and generating business. Entries must solely include the search marketing elements of their campaign, as other marketing strategies will not be considered in this category. Who should enter? This category is for agencies and businesses who have carried out, or are in the process of carrying out a search marketing campaign. What types of projects should be submitted? Enter if you have, or are in the process of carrying out a search marketing campaign which encompasses elements such as SEO. Criteria:
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RECOGNITION CATEGORIES
| Digital Student of the Year Digital Student of the Year Digital Student of the Year Enter Now / Download Full Criteria This award recognises outstanding students who understand and can demonstrate the role that digital media plays in a modern company or brand. This award is open to all second level, third level, and higher education students and is free to enter. The Brief Select a company or brand and develop your own digital media project/initiative that is suitable and relative for the brand. Judges are looking for students who can demonstrate the positive role of digital media as evidenced by one of the four types of project below:
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Industry Achievement Award **NEW** Industry Achievement Award **NEW** Industry Achievement Award **NEW** This category is free to nominate. The winner of this category will be chosen from all nominations received. If you feel you know of an individual who has made a significant contribution to the marketing and/or media industry within Ireland please provide us with their information. We will need some information on what this person has done throughout their career and why you feel they are a worthy winner. |
INNOVATION CATEGORIES
| Best Technology Innovation Best Technology Innovation Best Technology Innovation This category will award an agency or business who has specifically implemented or developed ground-breaking technology. Judges will be looking for creative and innovative elements of the project which makes it unique. Who should enter? This category is open to any company, agency, organisation or business which has created new innovative technology or developed existing technology. What types of projects should be submitted? Judges will be looking for projects which have improved technology or developed new or innovative technology resulting in improved user experience which has uniquely creative and innovative elements. Criteria:
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Best Collaborative Campaign **NEW** Best Collaborative Campaign **NEW** Best Collaborative Campaign **NEW** This category recognises any campaign that demonstrates a collaboration between multiple agencies/organisations. The winning campaign should demonstrate creativity, innovation and best practice across multiple platforms and channels. In this categories we welcome joint submission from collaborating agencies. Who should enter? This category is open to companies, agencies or organisations that have collaborated with one another to deliver a project. The entry can be submitted by one of the parties involved but we ask you to involve the other parties so the submission addresses all angles. Please specify all those involved and their role within the project. What types of projects should be submitted? An entry in this category can be any campaign that had involvement from two or more parties. Through effective teamwork and successful collaboration the campaign should have delivered for the client/brand and provided return on investment. All submissions should be able to demonstrate the effectiveness of the campaign in generating business. Criteria:
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| Best Native Content **NEW** Best Native Content **NEW** Best Native Content **NEW** This category will recognise the most creative, innovative and effective content that has provided a real return on investment for the client/brand. A campaign will be rewarded for being unique and native to the experience of the platform being used. Who should enter? Any media company, digital publisher, brand, organisation, agency or studio that is involved in creating, producing or distributing any native advertising content. What types of projects should be submitted? Innovative projects that have provided significant return on investment for the brand/client and allowed them to reach their intended audience. The content used should be particularly native to the feel and experience of the platform(s) used. Criteria:
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