This category recognises excellence in the development of the blogging platform. Judges will be rewarding entries based on the functionality of the blog, the overall structure and navigation, the UX and UI design, use of content to amplify brand objectives and the positive results directly related to the overall user experience.
WHO SHOULD ENTER?
This category is open to any agency or business that has developed a blog that they believe is particularly useful for their consumers or target audience or brand.
WHAT TYPES OF PROJECTS SHOULD BE SUBMITTED?
This category recognises blogs that enhance user experience and those that consumers think are the most useful. Judges will be looking for blogs that have not only increased the popularity, effectiveness, access, revenue, etc.of a particular business, brand, or agency but have ensured above all else that the blog appeals to its audience, is accessible, and is efficient. Blogs which utilise new technologies, or have adapted existing technology in an innovative way, and have successfully achieved their business or brand objectives will be rewarded.
- Strategy (objectives, planning, execution, budget) 20%
- Design (rationale, concept, client satisfaction, user experience) 30%
- Innovation (creativity, technologies deployed) 30%
- Results (visitors, repeat visitors, lead generation, return on investment) 20%