February 18, 2017

2017 Winners

BEST AGENCY

sponsored by

 

WINNER

ican

 

SILVER

Continuum

 

BRONZE

Wolfgang Digital

 


BEST APP / USE OF MOBILE

sponsored by

 

WINNER

KBC Bank Ireland

Kbc Mobile Onboarding

 

SILVER

Bank of Ireland

Start Your Digital Pension Now

 

BRONZE

The National Lottery

Lottery.ie – Build it. And They Will Play

 


BEST BRAND

WINNER

Thérapie Clinic

The Beauty of Digital

 

SILVER

Three Ireland

From All You Can Eat Data, To All You Can Eat Digital

 

BRONZE

TerraNua Ltd

Digital Innovation Drives Software Sales

Client: MyComplianceOffice

 


BEST COLLABORATIVE CAMPAIGN

WINNER

ican & TG4

Cáitlin Eile

Client: TG4

 

SILVER

PHD Ireland & Vhi Healthcare

Let’s Talk About Fertility

Client: Vhi Healthcare

 

BRONZE

Carat, Her.ie, JOE.ie & Maximum Media

Bringing Back The Crunchie Friday Feeling: #TCIF

Client: Mondelez

 


BEST CONVERSION STRATEGY

sponsored by

 

WINNER

ZOO Digital

Google Convention Conversions

Client: Google Ireland

 

SILVER

Wolfgang Digital

Searching For Scale

Client: Littlewoods Ireland

 

BRONZE

ZOO Digital

Working Digital into Fundraising

Client: Focus Ireland

 


BEST CREATIVE

WINNER

DDFH&B, Starcom & The National Lottery

Money Multiplier – That Winning Feeling Multiplied

Client: The National Lottery

 

SILVER

New/Slang

Lidl Eastergram

Client: Lidl Ireland

 

BRONZE

ican

ican and 123.ie

Client: 123.ie

 


BEST DATA & ANALYTICS

sponsored by

 

WINNER

Vizeum

Carving the Path to Conversion using First Party Data

Client: RTÉ GAAGO

 

SILVER

eightytwenty

iD Prepay

Client: iD

 

BRONZE

Vidiro Analytics

50 Cent In Da Hostel

 


BEST IN FINANCIAL SERVICES

WINNER

Irish Life Corporate Business

Pensions Gone Digital

 

SILVER

Surf Accounts

Offering Cloud Based Bookkeeping Package for SMEs

 

BRONZE

Engage & Fathom

permanent tsb Website

Client: permanent tsb

 


BEST INTEGRATED DIGITAL CAMPAIGN

sponsored by

 

 

WINNER

Carat

‘Join The Green Army’ – Carlsberg Euros 2016

Client: Carlsberg – Diageo

 

SILVER

bigO

Ireland 2016 Centenary Programme

 

BRONZE

Target McConnells

An Post 1916 Witness History

Cleint: An Post

 


BEST INTEGRATED MEDIA STRATEGY

sponsored by

 

WINNER

Chemistry

Launch of Lidl #SeriousSupport

Client: Lidl Ireland

 

SILVER

Mediaworks

McDonald’s BIG DEAL

Client: McDonald’s Restaurants of Ireland

 

BRONZE

 ican

WCC Style Squad

Client: West Coast Cooler Northern Ireland

 


BEST NATIVE CONTENT

WINNER

The Irish Times

The Best of Both Worlds

Client: Audi Ireland

 

SILVER

BACKUP

Häagen Daz’s “Real Love” Campaign

Client: General Mills

 

BRONZE

Vizeum

#GetMrTaytoToTheEuros

Client: Largo Foods

 


BEST NEWCOMER

sponsored by

 

WINNER

Amnet Ireland

Blazing a Trail In Programmatic

 

SILVER

HUB Controls

The HUB Controller

 

BRONZE

Histry

Histry App – Galway Virtual Tour Guide

 


BEST IN PUBLIC SERVICE

WINNER

bigO

Ireland 2016 Centenary Programme

 

SILVER

Fathom & Engage

PSNI Website

 

BRONZE

Boys and Girls & Zenith Optimedia

It’s Not Funny

Client: Insurance Confidential

 


BEST IN RETAIL AND CONSUMER GOODS

sponsored by

 

WINNER

OMD

Pure Love 2016

Client: Irish Breeze Limited

 

SILVER

The National Lottery

Lottery.ie – The Fastest Growing Lottery in Europe

 

BRONZE

Vizeum

Dairygold #MakeAMinute

Client: Kerry Foods

 


BEST SEARCH CAMPAIGN

WINNER

Wolfgang Digital

Searching For Scale

Client: Littlewoods Ireland

 

SILVER

Mediavest

Winning the Mobile Moments that Matter

Client: Ulster Bank

 

BRONZE

Resolution Media

Decoding Behaviour

Client: Vodafone

 


BEST SOCIAL MEDIA

sponsored by

 

 

WINNER

Wolfgang Digital

Littlewoods Ireland V by Very Launch

Client: Littlewoods Ireland

 

SILVER

ican

Caitlín Eile

Client: TG4

 

BRONZE

256 Media

Earning Love Through Social

Client: EBS d.a.c

 


BEST STRATEGY

sponsored by

 

WINNER

Carat

Bank of Ireland Mortgages – Changing Programmatic Perceptions

Client: Bank of Ireland

 

SILVER

Wolfgang Digital

Secret Cyborg Project

 

BRONZE

Chemistry

Launch of Lidl #SeriousSupport

Client: Lidl Ireland

 


BEST TECHNOLOGY INNOVATION

WINNER

ican

Caitlín Eile

Client: TG4

 

SILVER

Radical

Ireland’s First Contactless Donation Station

Client: Focus Ireland

 

BRONZE

Havas Dublin

Hennessy Very Special

Client: Hennessy

 


BEST IN TRAVEL AND TOURISM

sponsored by

 

WINNER

Target McConnells

An Post 1916 Witness History

Client: An Post

 

SILVER

Guinness Storehouse

Guinness-Storehouse.com

 

BRONZE

Wolfgang Digital

Platinum Services – Engage The Engaged

Client: Dublin Airport

 


BEST USE OF VIDEO

WINNER

Maximum Media

AIB GAA The Toughest

Client: AIB

 

SILVER

ican

Destination Happy

Client: Kildare Village

 

BRONZE

Target McConnells

An Post 1916 Witness History

Client: An Post

 


BEST IN UTILITIES

WINNER

eir

My eir App

 

SILVER

Engage

Energy Online

Client: Power NI

 

BRONZE

Target McConnells

AdMailer.ie

Client: An Post

 


BEST WEBSITE

WINNER

Fathom and Engage

PSNI Website

 

SILVER

ican

Linwoods Website

Client: Linwoods Health Foods

 

BRONZE

The Insurance Institute

A Career in Insurance

 


DIGITAL STUDENT OF THE YEAR

sponsored by

 

WINNER

Shane Downey

Dublin Institute of Technology

The Mobile Movement

 

SILVER

Laura Leonard

Griffith College

Odyssey Flea: Website Design Project

 

BRONZE

Malachy Callan

Dublin City University

Social Media Plan for a Growing Business

 


Excellence in Digital Leadership

WINNER

Colin Meagle

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